Etcetera
Creative Director 2019 - 2022
Etcetera was created to appeal to the daughters of the Carlisle/Per Se customers. The aesthetic of the Etcetera division was supposed to look younger than the Carlisle/Per Se customer, yet still appeal to all aspects of the customers lifestyle.
E3 was created for a coastal living casual lifestyle. Under my direction, I thought E3 should be the sustainable division that used more natural fibers and sustainable fabrics. The price-point of both divisions is almost half of the Carlisle/Per Se divisions.
